Article: Boje, D. (1995). Stories of the storytelling organization: A postmodern analysis of Disney as ‘Tamara-Land.’ Academy of Management Journal, 38, 997-1035.
Form: Video and story telling.
The video consists of different images of the characters in the story ‘Snow White.’ Participants were asked to tell a story based on the video they watched.
The intention of making and using the video is to duplicate ‘Tamara’ in the classroom. The video presents multiple narratives of ‘Snow White’ challenging the participants’ perception on the original story. Just as people going to ‘Tamara’ come back with a different story because of the different rooms, floors and story lines, we think the different images in the movie should also result in different by our fellow students constructed stories.